Brand Partnership

Brand Partnership

To us, brand partnerships include a variety of forms of tactical and strategic brand cooperation. Tactical partnering with an appropriate brand to jointly create compelling promotional ideas and concepts is a powerful tool to activate the brand and increase the sale of the products promoted. Strategic, long term oriented brand partnerships to unleash a brand’s potential may even go beyond the licensing of a brand.


Brandway seeks brand partners that ensure a high mutual brand fit with the sufficient ‘creative space’ to formulate a promotional idea or other marketing and communication measures, resulting in a genuine ‘co-created’ brand experience. In regards to strategic brand partnerships our focus is on identifying capable partners that enable the brand to realize opportunities by entering new product and market segments.


· Brand Partner Exploration

· Brand Partner Strategy

· Brand Partner Search

· Brand Partner Concept

· Brand Partner Realization

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